Topic

Topic

Fitness

Fitness

Client

Client

Soraya Coach

Soraya Coach

Role

Role

Web Design

Web Design

Dev

Dev

Updating digital presence for Soraya Coach

Creating a refreshed website that embodies a unique approach to fitness

Soraya Coach is a personal trainer based in Mexico City, offering personalized training sessions both in-person and online. Her philosophy emphasizes not just physical fitness but also mental and emotional well-being, aiming to help clients achieve a balanced and healthy lifestyle.

The challenge

Although the existing website had been updated during the pandemic to support Soraya’s shift toward remote coaching, it hadn’t evolved in over four years. The design no longer reflected the maturity of her brand or the quality of her services. A complete redesign was needed, not only to refresh the visual identity, but also to improve structure, usability, and introduce English-language support to better serve an increasingly diverse audience.

The solution

I designed and developed a fully responsive website that captures Soraya’s approach to personal training. The new site serves as both an introduction to her services and a reflection of her professional identity. Key improvements include: • A clean visual design • Bilingual support • Client testimonials • Improved SEO structure • Mobile-first optimized • Clear, structured services The site was built in Webflow with an emphasis on performance, accessibility, and clarity, ensuring that visitors can quickly understand what Soraya offers and feel confident in reaching out.

Additional thoughts

The goal was to simplify and clarify, translating Soraya’s services into a clean, accessible design that makes it easy for visitors to understand what she offers and how to get started.

A simpler way to connect

The redesigned website makes it easier for visitors to understand Soraya’s services, feel confident in reaching out, and explore her approach without distraction.

1.2K

visits after the redesign, showing increased interest in Soraya’s services and a stronger online presence.

1.2K

visits after the redesign, showing increased interest in Soraya’s services and a stronger online presence.

+149%

growth in visits to the contact page, indicating improved user flow and clearer conversion paths.

+149%

growth in visits to the contact page, indicating improved user flow and clearer conversion paths.

Interest

remains high, with nearly 1 in 10 users beginning the form, a solid starting point for optimization efforts.

Interest

remains high, with nearly 1 in 10 users beginning the form, a solid starting point for optimization efforts.

Clear structure, mobile responsiveness, and bilingual support have all contributed to a more accessible and welcoming experience, leading to increased engagement and a stronger connection with potential clients.