Updating digital presence for Soraya Coach
Creating a refreshed website that embodies a unique approach to fitness
Soraya Coach is a personal trainer based in Mexico City, offering personalized training sessions both in-person and online. Her philosophy emphasizes not just physical fitness but also mental and emotional well-being, aiming to help clients achieve a balanced and healthy lifestyle.
The challenge
Although the existing website had been updated during the pandemic to support Soraya’s shift toward remote coaching, it hadn’t evolved in over four years. The design no longer reflected the maturity of her brand or the quality of her services. A complete redesign was needed, not only to refresh the visual identity, but also to improve structure, usability, and introduce English-language support to better serve an increasingly diverse audience.
The solution
I designed and developed a fully responsive website that captures Soraya’s approach to personal training. The new site serves as both an introduction to her services and a reflection of her professional identity. Key improvements include: • A clean visual design • Bilingual support • Client testimonials • Improved SEO structure • Mobile-first optimized • Clear, structured services The site was built in Webflow with an emphasis on performance, accessibility, and clarity, ensuring that visitors can quickly understand what Soraya offers and feel confident in reaching out.
Additional thoughts
The goal was to simplify and clarify, translating Soraya’s services into a clean, accessible design that makes it easy for visitors to understand what she offers and how to get started.
