Yeah, it’s a weird name, here’s why

People often ask about elmuymoy. It started as a playful nickname in college. I decided to keep it not just because it sounded a bit cool, but because it reminds me of how committed and passionate I’ve always been about my work. It’s a little piece of where I come from, and how I show up, curious, intentional, and fully in.

Design vision

I approach design with curiosity, asking questions, testing ideas, and solving problems in ways that feel intuitive and useful.

To me, great design is balanced: it works, it makes sense, and it connects. I believe in being data-informed (not data-obsessed) and always designing with people in mind.

What I can do

I combine strategy, design, and execution to help teams create clear and effective digital experiences.

Branding is always in the mix. I make sure my designs don’t just look good, they actually work for the brand and help it hit its goals.

I’ve also worn the project manager hat plenty of times, connecting people, keeping things on track, and making sure everyone’s in the loop. Fast-paced environments? Been there, done that, and I know how to keep things running smoothly.

How I work

Design isn’t a linear formula, it’s about creating solutions that work for people and brands. I approach with curiosity, digging into what users need and aligning that with business goals.

These are some of my key working principles

01 Remain flexible

The process isn’t always linear. I adapt and refine as I go, staying focused on the end goal but leaving room for exploration and improvement.

02 Curiosity drives me

I start by gathering insights, whether through research, interviews, or data analysis, to fully understand the problem from many angles.

03 Fail it till you make it

The goal is to get to a place where the solution feels intuitive, where the user doesn’t even have to think about how to use it. It just clicks.

04 Asking questions is already part of the answer

Feedback loops are important. I welcome input from team members and stakeholders throughout the process. This collaborative approach ensures the design stays in the right direction.

05 First make it work, then make it look good

My goal is always to create designs that feel natural and intuitive, balancing the experience with brand strategy and business objectives.

06 Say it right, say it simple

The right words, whether in tone, vocabulary, or timing, are crucial. A skillfully designed experience can fall short if the language isn’t thoughtfully aligned.

07 Progress beats perfection

Design is all about testing and improving. I try not to get stuck chasing perfection because the sooner something ships, the sooner it starts making an impact, and there’s always room to tweak things later.

01 Remain flexible

The process isn’t always linear. I adapt and refine as I go, staying focused on the end goal but leaving room for exploration and improvement.

02 Curiosity drives me

I start by gathering insights, whether through research, interviews, or data analysis, to fully understand the problem from many angles.

03 Fail it till you make it

The goal is to get to a place where the solution feels intuitive, where the user doesn’t even have to think about how to use it. It just clicks.

04 Asking questions is already part of the answer

Feedback loops are important. I welcome input from team members and stakeholders throughout the process. This collaborative approach ensures the design stays in the right direction.

05 First make it work, then make it look good

My goal is always to create designs that feel natural and intuitive, balancing the experience with brand strategy and business objectives.

06 Say it right, say it simple

The right words, whether in tone, vocabulary, or timing, are crucial. A skillfully designed experience can fall short if the language isn’t thoughtfully aligned.

07 Progress beats perfection

01 Remain flexible

The process isn’t always linear. I adapt and refine as I go, staying focused on the end goal but leaving room for exploration and improvement.

02 Curiosity drives me

I start by gathering insights, whether through research, interviews, or data analysis, to fully understand the problem from many angles.

03 Fail it till you make it

The goal is to get to a place where the solution feels intuitive, where the user doesn’t even have to think about how to use it. It just clicks.

04 Asking questions is already part of the answer

Feedback loops are important. I welcome input from team members and stakeholders throughout the process. This collaborative approach ensures the design stays in the right direction.

05 First make it work, then make it look good

My goal is always to create designs that feel natural and intuitive, balancing the experience with brand strategy and business objectives.

06 Say it right, say it simple

The right words, whether in tone, vocabulary, or timing, are crucial. A skillfully designed experience can fall short if the language isn’t thoughtfully aligned.

07 Progress beats perfection

What I like

Being creative doesn’t mean I’m always designing. I actually spend time doing other things that help keep the ideas flowing.

Some of my interests and hobbies

Watching movies at the cinema is one of my favorite activities – horror and sci-fi 👌

I'm currently coursing a Front-End Developer certification

I try to keep up to date on IA (tricky, I know). I work daily with ChatGPT, Claude and Copilot

I love portrait photography, typography and 3D modeling

I'm Mexico City co-host for The Design Kids activities

I use to join drawing-sketching activities

I like morning runs, I have ran 3 marathons

I'm – stuck – learning to play piano